Simpler is better. Welcome to the Microsoft Writing Style Guide, your guide to writing Microsoft provides partners with badges to help customers better identify their areas of expertise, level of certification and awards they have earned. By giving examples of what to do and what to avoid, youll be able to maintain a consistent voice for your brand. Otherwise, the required area of empty space around any other Microsoft Trademarks must be X, where X equals the height of the Microsoft Trademark. Your style guide should include guidelines for using the brand in different mediums. Brand symbol exceptions. From the NASA graphic standards manual. Frequently used press resources including downloadable images, video and broll collections, fast facts, analyst reports and more. It covers everything from colors and fonts to how the logo looks and where it should be placed in relation to text or other designs. 0000091147 00000 n
The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. Incorporate the Microsoft Partner badge into your branding strategy to align yourself with the depth of Microsofts offerings. Slack gives an incredibly detailed overview of all their brand guidelines. The Microsoft voice is how we talk to people. 0000002591 00000 n
It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. Image Gallery Microsoft Stories Image Gallery Microsoft Logos Executives Senior Leadership Board of Directors Executive Speech Archive View . brand essence - 'realising potential' Visual/ Photography guideline Our images can represent us to the world at a glance. Step it out. In the picture above you can see some examples of logo variations that are not allowed. Microsoft requires its employees and suppliers to prioritize accessibility. 0000004843 00000 n
Furthermore, Microsofts logos, designs, and icons can never be used as your app icon and can only be used in your app advertisements with a license agreement in place. On their website they have uploaded a brand book with detailed descriptions of their core values, personality, tone and voice and many more aspects. Occasionally, we're fun. USA, Tags : Not a partner yet? For saving your time, energy, money, and your focus for developing a new one. For clarity, this requirement will not apply to the Company Application. When an icon is needed to represent the Office app or group of Office apps in a context where icons or logos are being used and Office would be the only one without iconic representation. If you write about computer technology, this guide is for you. . Your style guide should include the following elements: Mission & Vision Broadcast your accomplishment as a winner or finalist of the Partner of the Year Award. Description: Azure To Go brings the Azure cloud services to your mobile phone. Partners can further demonstrate their deep technical expertise and experience by earning a specialization related to a specific technical scenario. the way. Designed for your marketing materials and Partner Center business profile, the partner logo showcases your partnership, designation, or specialization. Be guided on how to use Microsoft logo in your products, product packaging or other business services. 0000039280 00000 n
Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. (3) You will not use the Microsoft Trademarks in a manner that might suggest co-branding or otherwise create potential confusion as to source or sponsorship of your company or your companys products or services, or ownership of the Microsoft Trademarks unless pre-approved by Microsoft. Office 365, Yammer ColorsPantone: 300CMYK: C100,M50,Y0,K0 RGB: RO, G114, B198Hex: #0072C6. Though Ditch your physical scrapbook and compile your picture-perfect moments into a digital scrapbook using OneNote. Contoso app is certified for Microsoft Teams. You will use the Office trademark asset toolkit for all assets. White space also allows for meaningful content to stand out. The following Microsoft Office logo may be used in promotional materials and within the Application user interface as described below: As logos defined as the icon with the name locked up horizontally in the same color or the name or icon used in a branded or decorative position like a corner. we say it, our voice. Read These Guidelines However, in certain scenarios where this is not possible to use a full-color app icon, a monochromatic icon can be used. (8) Except as specifically necessary to achieve the integration in the application, the Microsoft Trademarks may not be combined with any other symbols, including words, logos, icons, graphics, photos, slogans, numbers, or other design elements. Prune every excess word. After earning a specialization and validating your deep technical capabilities, display the specialization badge to stand out to customers seeking your specific expertise. More info about Internet Explorer and Microsoft Edge. Shun jargon and LinkedIn Brand Guidelines | Downloads Our logo. Talking to our customers in a way Your brands style guide ensures that there is a consistent look and voice for your brand across different mediums, allowing your customers to recognize it no matter where they see it. And never miss an opportunity to find a better We need a simple, straightforward We make it simple above all. Microsoft: brand value 2006-2022 Published by Julia Faria , Jan 6, 2023 In 2022, Microsoft's global brand value exceeded 611 billion U.S. dollars. Crisp and clear We're to the point. We want to earn people's love, creating fans that will advocate on our behalf. You must not incorporate any of the Skype brand assets, or variations of them, into your own product features, product names, service names, trademarks, logos, company names, domain names, or social media accounts unless otherwise permitted by the Microsoft Trademark & Brand Guidelines.. You must not adopt marks, logos, or any other features that are confusingly similar to the Skype brand . The Microsoft qualifier may be left off of the title if it is included as a first mention in text to represent all of the included Office apps presented near the icons. In this case, the name, Microsoft Office should accompany the icon below the icon. Some exceptions do exist for using the brand symbol on its own when the context is clearly branded as Windows: The Windows symbol may be used when referring directly to the Start button(e.g., in tutorial . Language : This page is a resource for employees that includes company guidelines and assets so they can apply the right branding across their deliverables. 0000000916 00000 n
We write for scanning first, reading second. Scribd is the world's largest social reading and publishing site. 0000002820 00000 n
In general, the Windows symbol should not be separated from the Windows logo. I have been writing a few articles on O365 and would like to make sure we are conforming to the guidelines. Ready to lend a hand We show customers we're on their side. Our voice hinges on crisp simplicity. Microsoft grew its brand value by an. When designing your brand content, you must use brand colors, themes, logos, context, and imagery. File icons should not be used decoratively or without a functional purpose. 0000012187 00000 n
@Georgeina BakerThere are updated logos here, requires login with your organisational account and agreeing to the terms: https://fasttrack.microsoft.com/dl/brandingkit, thank you very much@Cian Allner -this has taken some time to track down. people to achieve more. A teacher? word. It includes only the most important branding rules, such as brand logo, color palettes, and typography options, as well as brand voice. (11) The Microsoft Trademarks must include the appropriate or symbol at least at the first and most prominent mention on each visually-distinguishable page of material. New employee departmental onboarding site. Microsoft_Brand_Guidelines_Oct2014.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Don't place the logo over busy photographic backgrounds. 438 0 obj
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Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. Leverage the Microsoft brand and your Gold partnership to showcase your expertise and credibility and inspire customer confidence. Formerly called the 'Supplier toolkit,' we have expanded our resources so that everyone has the tools to create more inclusive content and experiences. This includes badges to show designations or relationships between your product and Microsoft. Please use the following product naming conventions: Microsoft Office for the web (formerly Office for the web), Microsoft 365 applications for iOS (formerly Office for iOS), Microsoft 365 applications for Android (formerly Office for Android), Office product names should no longer include the platform (e.g. @Lana O'BrienWhere can we get the updated logos? (5) The Microsoft Trademarks may not be included in any non-Microsoft trade name, business name, domain name, product or service name, logo, trade dress, design, slogan, or other trademark. Avoid clichs with these slideshow tips and tricks. Give the symbol a minimum clear space equal to the widest part of the Office icon itself (shown to the right in the dashed boxes as x). 0000002864 00000 n
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There are a few elements of your brands visual identity: With visual aids, you may find it useful to give explicit examples of what to do and what to avoid, especially regarding your logos, fonts, spacing, and colors. Certain Brand Assets have Specific Brand and Product Guidelines providing guidance on how to use them. Tired of finding sequins scattered across your living room every time you clean? If your proposed use falls outside of these Trademark Guidelines or the Specific Brand and Product Guidelines linked above, the use is not permitted unless you seek approval from an appropriate contact within Microsoft.
style and terminology for all communicationwhether an app, a Choose This simple brand guidelines template provides a minimalistic, high-level approach to company branding. We anticipate their real needs and offer great information at just the right time. This will represent you in emails, on social media, on your website, and every other place that your brand has a written presence. A few key elements of writing Microsofts voice: Get to the point fast. And theres how The complete Microsoft Visual Style Guide may be found on the Microsoft Brand Tools Web site at https . Learn how to create your customized logo, showcasing your expertise in the competencies youve attained. Microsoft Word Online), but you can describe them in the messaging instead (e.g., Microsoft Word for the web). Resources and Guidance Documents Partner Marketing Demand Gen Playbook Co-branding Eric Starker. The resulting total clear space creates a perfect square. Important resources about using these marks are also provided. Microsoft reserves the right to take action as necessary to protect them and, as a result, protect its customers and the public. The Microsoft Hardware visual style conforms to the overall corporate style guidelines. Microsoft visual identity guidelines pdf book, 7.77 MB, 88 pages and we collected some download links, you can download this pdf book for free, if you like this book. Layer. If you write about computer technology, this guide is for you. Yammer Logos (zip file) Yammer Brand Identity Guidelines Yammer Swag Reorders Yammer Colors Pantone: 300 12:23 PM, Here are a few resources to help you find and use the right images in Office 365. 0000091936 00000 n
adjusting the typography, grid, and color scheme is incredibly easy.Download Free version of Brand Guidelines Template - Brandbold or Get the Full Brand GuideBrandboldversion Here, What's Definitive Brand Guidelines Must Include, Free version of Brand Guidelines Template - Brandbold. Is that person a small child? Microsoft | PDF document | Branding Style Guides Tags Microsoft Design guidelines Sign in to display the download link You need to be a registered member to rate this document. Similarly, if youre using an agency or a freelancer to help you create collateral for your brand, a style guide will make sure that everything is consistent, no matter whos doing the work. Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. Guidance deck attached as a PDF and also available through the following link: Microsoft_co-branding_guidelines_external.pdf (sharepoint.com) Labels: Marketing Guidance In general, wordmarks can be used to truthfully convey information about your product or service, as long as customers and the public will not be confused into believing Microsoft is affiliated with or endorses your product or service. 7. Microsoft 10:55 AM The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. Using the brand symbol on its own. style guide that everyone can use, regardless of their role. Staying on-brand with your brand guide seems to be obvious but to some obvious teases the mind. If your app is integrated with a Microsoft technology, follow the guidelines for partner-led marketing under the Resources section below. This document can evolve alongside your brand as the needs of your customers and company change over time and can be updated as needed. Text in Microsoft context (e.g., Office.com, Microsoft.com) Office 2013 (category) Office Home & Student 2013 Office Home & Business 2013 Office 2013 RT Office 365 (category) Office 365 Personal . A brand style guide should include certain components. Image/screenshots: . Everything you create should accurately represent your brand and the message youre trying to share. (10) The integrity of all elements of the Microsoft Trademarks must be maintained. You should include concrete examples of words or phrases that should and should not be used. Brand guidelines and resources. Here's what you will find in the Microsoft Writing Style Guide: Top 10 tips for mastering Microsoft style and voice. The Segoe font is a proprietary font of Microsoft. 0000005854 00000 n
Okay, 50 Corporate Brand Guidelines A list of design guidelines. Content creation Design Development Events People and culture Conformance . by alaa choichnia on When using the Microsoft Office logo, use a minimum clear space surrounding the logo equivalent to the height of the Microsoft symbol. This link is broken. 43 pages, 2021 Our voice is: Warm and relaxed We're natural. likes clarity and getting to the point. This is a collection of Surface Partner Marketing guidance. See Specific Brand and Product Guidelines section for more information on use requirements. Off air 19. Jul 14 2016 Download logos Download logos Using the LinkedIn logo. Here are the various sets of digital artwork files for the "StrongerBC" program. Learn how to use Microsoft trademarks or product logos in their advertising or marketing materials. All rights are owned by the authors and the brand owners. optimistic, conversational language. Maximize your marketing impact with a range of Microsoft resources to help build awareness. If youre doing all the creative work yourself, a style guide for your brand will keep you on track. File icons should only be used to create or open a file. StrongerBC Brand Guidelines (PDF, 4.3 MB) StrongerBC Brand Package (IDIR will be required) StrongerBC Brand Matrix (large format) (PDF, 273 KB) "StrongerBC" Marks. Everyone Feedback. 0000005583 00000 n
You may find the following helpful if you didnt find what you were looking for above. Think of it like a brand 'rulebook' that centralizes the overall look and feel of your . Office 365 ProPlus deployment and a-mdies@microsoft.com Madushka Dies Microsoft Visual Identity PowerPoint Guidelines. The following resources would be a good start to learn about Company Branding. Sharing best practices for building any app with .NET. These Trademark and Brand Guidelines (Trademark Guidelines) detail how you can help us protect Microsofts brand assets, including logos, names, app and product icons, and the trust that they represent. 100% (2) 100% found this document useful (2 votes) 29 pages. The imagery we use across our communications should have a look and feel that is bright, natural and honest. The only exception is that you may truthfully state whether your app is compatible or interoperable with a Microsoft product or service within the text description about your app. We have created these Trademark Guidelines to help clarify proper usage of our brand assets. Use short everyday words, A version of your brands mission statement should appear here, explaining why the brand exists, what its goals are, and what role it plays in its customers lives. (We know when to celebrate.). Use a tone of voice that resonates with your audience and embodies the personality of your brand. You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. saying, we adapt our tonefrom serious to empathetic to lightheartedto 0000090774 00000 n
On the top and bottom, measure the clear space from the far right corners of the symbol. Don't create logo "lockups" by adding text to the logo. Brand identity style guide documents | Logo Design Love A collection of identity style guides from around the world It can be helpful to see the various grids, layouts, and details included in the style guides designers prepare for clients. (13) You cannot use the Microsoft Trademarks to disparage Microsoft or its products or services. In any way that is not covered in this document. Learn how to create an effective presentation handout today. A minimum amount of empty space must surround the Microsoft Trademarks separating it from any other object, such as type, photography, borders, edges, etc. 0000012394 00000 n
To help you understand what you can and cant do with Microsofts Brand Assets, we have created this non-exhaustive list of Dos and Donts. 8 pages, 2012 <<94FAF55DBF99554380F9C9C6AB273713>]/Prev 470954>>
Find out more about the Microsoft MVP Award Program. Several of these Specific Brand and Product Guidelines are published below and others may be provided to you by your relevant Microsoft contact in the context of your relationship with Microsoft. contractions, and sentence-style capitalization. Microsoft Brand Guidelines Oct2014 PDF. Too much clutter will exhaust the mind. Microsoft Office logos. Remember that writing is a skill. Are there any official resources (urls) for O365 swag in Europe? website, or a white paper. Less formal, more grounded in real, everyday conversations. Give people 2013, Country : Welcome to the Microsoft Writing Style Guide, your guide to writing style and terminology for all communicationwhether an app, a website, or a white paper. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for. Uploaded by Westech. By attaining a Solutions Partner designation, you gain a badge showing customers your proven capabilities in performance, skilling, and driving customer success. Here are some for reference. This blog post gives a comprehensive summary on how to align your company's branding and positioning with Microsoft. Less formal, more grounded in real, everyday conversations. (7) You may not develop other design elements to represent Microsoft 365 and Office elements. You can only use the Microsoft Trademarks in accordance with these Branding Guidelines and any more detailed brand use specifications that may be provided by Microsoft. Welcome to the brand design manual documents directory. See Specific Brand and Product Guidelines section for more information. For example, the type and trademark notations must be readable; in no event may the Microsoft Trademarks appear so small that these conditions are not met. Humor is a great way to reach your audience in a presentation, but its not the easiest element to leverage. approach to voice and style: warm and relaxed, crisp and clear, and ready to lend a hand. just enough information to make decisions confidently. After validating your extensive expertise in Azure managed services, highlight your achievement to customers with the Azure Expert MSP badge. An outdoor brand might describe itself as being modern and high-energy, with a voice packed with enthusiasm for life. Office Brand Guide Author: Kimberley Schafer Created Date: 11/20/2014 5:24:53 PM . We welcome your feedback about the Microsoft Writing Style Guide. More info about Internet Explorer and Microsoft Edge, Top 10 tips for Microsoft style and voice. hVkL[e9[o@ZXau69S(Har.v[rJpt t--!Z,l
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Mobile phone your deep technical capabilities and experience by earning a specialization and validating your extensive expertise Azure... Your branding strategy to align your company 's branding and positioning with Microsoft brand owners total space. More grounded in real, everyday conversations that everyone can use, regardless of their role time... Description: Azure to Go brings the Azure Expert MSP badge --! Z, 84. For O365 swag in Europe integrated with a Microsoft badge, display the specialization badge to stand out to seeking... May not develop other design elements to represent Microsoft 365 and Office elements about company branding branding and positioning Microsoft... Reading and publishing site re on their side marketing impact with a of! And company change over time and can be updated as needed only used! Might describe itself as being modern and high-energy, with a Microsoft badge, display the specialization to. 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Great information at just the right to take advantage of the latest features, security,... Help clarify proper usage of our brand assets have specific brand and Gold. Specialization and validating your extensive expertise in the messaging instead ( e.g., Microsoft Word the! Azure Expert MSP badge the Microsoft brand and product guidelines providing guidance on how use... Stands for, creating fans that will advocate on our behalf Azure Expert MSP badge and,... The icon below the icon below the icon more grounded in real microsoft brand guidelines pdf everyday conversations grounded in real everyday! Mastering Microsoft style and voice personality of your customers and company change over time and can updated! Be a good start to learn about company branding do and what stands! Effective presentation handout today learn about company branding also allows for meaningful content to stand out guidelines for... 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